Comparison
Best AI visibility tools in 2026: 10 compared by what you need tracked
Ten tools that show whether AI assistants mention you, compared on what they track, who they suit and what they cost. Every fact comes from each tool's own website.
The short answer
There is no single best AI visibility tool. It depends on what you need tracked. On a small budget, Otterly.AI starts at $29 a month. Marketing teams and agencies usually pick Peec AI or Promptwatch, from $95. Teams on Semrush or Ahrefs can add it there. Large brands look at Profound. Online stores need a tool that tracks products, not only the brand. We make one of those, Produkto, so every fact about another tool comes from that tool's own website, checked on November 12, 2026.
01
The tools at a glance
Ten tools, grouped by what they track. Prices are the lowest listed plan, checked on each tool's own website on November 12, 2026.
| Tool | What it tracks | Best for | Starting price |
|---|---|---|---|
| Otterly.AI | Your brand | Solo marketers and small budgets | $29/mo |
| Peec AI | Your brand, with shopping features | Marketing teams and agencies | $95/mo |
| Promptwatch | Your brand, plus AI crawler logs and traffic | Teams that want visibility and traffic together | $95/mo |
| Scrunch | Your brand, with site audits | Brands that want tracking and audits in one tool | $250/mo |
| Profound | Your brand, across the widest set of AI engines | Large enterprise brands | Free trial, then custom |
| Semrush AI Visibility Toolkit | Your brand, inside Semrush | Teams already on Semrush | $99/mo |
| Ahrefs Brand Radar | Your brand and market, inside Ahrefs | Teams already on Ahrefs | $199/mo |
| Produkto | Every product in a Shopify catalog | Online stores that sell products | $99/mo |
| Glara | A set of your products | Brands focused on best sellers | $120/mo (annual) |
| Sixthshop | One product page at a time | Auditing individual product pages | Free, then $29/mo |
Selling online? We compare eleven tools on product-level features in the best AI visibility tools for ecommerce.
02
What an AI visibility tool does
Every tool on this list works the same way underneath. It asks AI assistants a set of questions on a schedule, reads the answers, and reports what it finds.
Whether you're mentioned
How often your brand or product appears in the answers, and how high up when it does.
Who is mentioned instead
The competitors AI names for the same questions, and how often.
Which sites AI cites
The pages an assistant links to when it answers. These are the places worth being listed on.
How it changes over time
The same questions asked again, so you can see movement after you change something.
How often ChatGPT and Perplexity agreed on the first pick for the same shopping question.
From our study of 500 shopping questionsShopping needs where ChatGPT's first brand changed when the question was worded differently.
Each wording was asked once, so part of this is AI randomnessDecide what a tool can show you: how many questions it asks, which assistants it asks, and whether it tracks a brand or products.
Compare plans on these before priceWhat no tool does
These tools measure what AI says. They don't measure sales, and none has shown which changes reliably get a brand recommended more. Treat any tool as a way to measure before and after, not as a promise.
03
The tools, one by one
What each tool says it does, who it suits, and what to check before you buy.
AI search monitoring for brands, with plans that run from solo marketers up to agencies.
- Best for
- Trying AI visibility tracking without a big commitment.
- Worth knowing
- Lite is $29, Standard $189 and Premium $489 a month, with 15% off on annual billing. The three plans include 3 of its 7 AI engines.
- Compare
- Otterly alternatives
AI search analytics for marketing teams and agencies: brand visibility, competitor benchmarks and sources across the AI models you choose.
- Best for
- Marketing teams and agencies tracking one or several brands.
- Worth knowing
- Starter is $95, Pro $245 and Advanced $495 a month for 50, 150 and 350 prompts. You pick three active AI models per plan. The pricing page also lists shopping features, including product catalog upload and SKU-level tracking.
- Compare
- Peec AI alternatives
Tracks AI search visibility and citations, and adds AI crawler logs and visitor analytics.
- Best for
- Teams that want to see AI visibility and AI-referred traffic in one place.
- Worth knowing
- Essential is $95, Professional $245 and Business $579 a month for 50, 150 and 350 prompts, with a free trial. Shopping Insights is listed on Business.
- Compare
- Promptwatch alternatives
AI visibility tracking with site audits. The Enterprise plan covers more AI engines, including Claude, Gemini and Grok.
- Best for
- Brands that want tracking and site audits together.
- Worth knowing
- Core is $250 a month for 125 prompts across ChatGPT, Perplexity, Google AI Overviews and Copilot, with a 7-day free trial.
An AI visibility platform for large brands, with content tools and ten answer engines on its Enterprise plan.
- Best for
- Large brands with a team to run the program.
- Worth knowing
- The free trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews. Enterprise is priced through a demo and lists ChatGPT Shopping.
- Compare
- Profound alternatives
Brand performance in AI answers and prompt tracking, inside a tool many SEO teams already use.
- Best for
- Teams already running SEO in Semrush.
- Worth knowing
- $99 a month. Extra domains are $99 each, and 50 extra prompts are $60 a month.
Shows how often brands appear in AI answers, drawn from Ahrefs' own database of prompts, with custom prompt tracking on top.
- Best for
- Teams already on Ahrefs who want to see a whole market in AI search without setting up prompts.
- Worth knowing
- One AI Visibility Index is $199 a month, all models together are $699 a month, and custom prompts start at $50 a month.
Paste a Shopify store URL and Produkto measures every product in the catalog on the questions buyers ask, in ChatGPT, Google AI Overviews and Perplexity. It shows the competing products AI recommends instead, the sites it cites, and what to fix first.
- Best for
- Shopify brands that need to know which products AI recommends, not only whether the brand is mentioned.
- Not for
- Software, services or local businesses. Produkto works on Shopify stores only.
- Worth knowing
- Starter is $99 and Growth $297 a month. Growth adds more AI assistants and an agent that drafts product page fixes for you to approve.
Imports your catalog and tracks how your top products appear in ChatGPT and Gemini.
- Best for
- Brands that care most about a set of best sellers.
- Worth knowing
- Starter is $120 a month on annual billing ($150 monthly) for up to 20 products and 5 competitor brands. Advanced is $345 ($435 monthly) for 50+ products and 8 competitor brands.
Scan a product page to see how AI reads it, with a visibility score and fixes for that page.
- Best for
- Auditing and fixing individual product pages.
- Worth knowing
- Paid by analysis: 10 a month free, then $29, $59 and $99 a month for 25, 75 and 150.
04
Which tool fits you
Find your situation and start with the tool built for it.
If you're checking for the first time
Start free
Ask AI a few of your customers' questions yourself. If you run a Shopify store, our free check does it for you and emails the result.
If you're a marketing team or agency
Peec AI or Promptwatch
Similar prices and prompt counts. Promptwatch adds crawler logs and traffic.
If you already pay for an SEO suite
Semrush or Ahrefs
An add-on inside the tool your team already uses.
If you want tracking and site audits
Scrunch
Tracks your brand and audits your site in the same tool.
If you track a few products or pages
Glara or Sixthshop
Glara tracks a set of best sellers. Sixthshop audits one product page at a time.
If you sell products on Shopify
Produkto
Measures every product in your catalog on your buyers' questions, and shows which products AI picks instead.
05
How to choose
Four questions narrow the list quickly.
Are you tracking a brand or products?
A software company or a service needs to know if the brand is named. A store needs to know which products are recommended, for which questions. Most tools do the first.
How many questions do you need asked?
Plans are sold by the number of prompts. Write down the questions your customers really ask before you look at prices. Fifty goes quickly.
Which assistants do your customers use?
ChatGPT, Perplexity and Google give different answers. Check which ones each plan includes, not only the top tier.
Do you want measurement, fixes, or both?
A tracker tells you where you stand. An audit or an agent suggests changes to your pages. Decide which job you're paying for.
Before you buy
Ask ChatGPT five of your customers' questions by hand. It shows you what any of these tools will measure, and whether you need one yet. Here's how.
06
Frequently asked questions
What is the best AI visibility tool?
It depends on what you need tracked. For a small budget, Otterly.AI starts at $29 a month. For a marketing team or agency, Peec AI and Promptwatch start at $95. If your team already uses Semrush or Ahrefs, their add-ons are the simplest start. For a large enterprise program, Profound. For a Shopify store that needs every product measured, Produkto.
What is an AI visibility tool?
Software that asks AI assistants such as ChatGPT, Perplexity and Google's AI features a set of questions on a schedule, then reports how often your brand or products are mentioned, who is mentioned instead, and which websites the answers cite.
How much do AI visibility tools cost?
On the pricing pages we checked on November 12, 2026, entry plans ran from $29 to $250 a month, with enterprise plans priced through a demo. Most plans are sold by the number of prompts, from about 50 on entry plans.
Are there free AI visibility tools?
A few tools have free trials or free plans. Profound's trial runs for 7 days, Scrunch has a 7-day trial, and Sixthshop gives 10 product page analyses a month. Produkto has a free check for Shopify stores that asks ChatGPT one buyer question about your products.
What's the difference between an AI visibility tool and an SEO tool?
An SEO tool tracks where your pages rank in search results. An AI visibility tool tracks whether an AI assistant names you in its answer. A page can rank well in Google and still be left out of the AI answer, so the two are measured separately.
Do AI visibility tools improve my visibility?
They measure it, and some audit or rewrite pages. Which changes reliably get a brand recommended more is still an open question, so measure the same questions before and after anything you change.
Sources (checked November 12, 2026)
- Otterly.AI, pricing.
- Peec AI, pricing.
- Promptwatch, pricing.
- Scrunch, pricing.
- Profound, pricing.
- Semrush, AI Visibility Toolkit.
- Ahrefs, Brand Radar.
- Produkto, pricing.
- Glara, pricing.
- Sixthshop, pricing.
- Produkto, AI shelf study: 500 shopping questions.
See which of your products AI recommends
Produkto measures your whole Shopify catalog in ChatGPT, Google AI Overviews and Perplexity, and shows who AI picks instead.